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You might be surprised by the number of people searching daily for hydration supplements, and even more so by how many of these products contain unhealthy and unnecessary ingredients.
Our client Buoy, is breaking new ground by introducing hydration drops that can be added to any drink, creating a new market for those seeking alternatives to the typical powdered forms.
This innovation stands out by offering pure electrolyte supplements with only the essential ingredients—no sugars, sweeteners additives or fillers. All while having no taste so you can add it to any drink of your choice.
The reality is that many consumers, traditionally reliant on sugary powders and sports drinks for their daily electrolytes, are turning to Google to find healthier options and learn which products best meet their needs.
This is precisely why SEO for ecommerce companies like Buoy is crucial.
While spending money on social ads is key for nearly all CPG brands, ensuring you have the authority to rank on Google for the terms your potential customers are searching for is crucial.
Another aspect many brands forget about is, if you are the first product in a market there will always become copy cats. So ensuring you rank for your core keywords even if you are the first to market is crucial. For Buoy this is the term “Hydration drops”
That’s where SEO proves invaluable.
Wondering how to combat dehydration efficiently? Or how to add electrolytes to the drinks you already love and consume regularly?
They go to Google and search for things like:
“flavorless electrolytes for water”
“hydration drops”
or even more specific use cases like
“how to treat muscle cramps from dehydration”
In April 2023 Buoy came to us looking to make sure they would dominate the hydration drops market and to make a dent in the already growing market of electrolyte supplements.
At that time, their website was generating about 100 clicks a day, primarily through a few outdated blogs written the previous year—clearly, there was no coherent SEO strategy in place.
Fast forward twelve months, and the landscape had dramatically shifted. We had directed our efforts towards optimizing not just the blogs, but crucially, the home page and the product pages, with a strong focus on their flagship hydration drops. This targeted approach paid off, leading to a substantial increase in both traffic and revenue from organic visitors.
When your competitors include major supplement brands and specialized health product manufacturers, gaining market share becomes a substantial challenge. Buoy, despite being a smaller player in this vast market, recognized the crucial role that strategic SEO plays in carving out a niche for itself.
For Buoy, the overarching goal has always been clear: turning SEO into a continuous and profitable customer acquisition channel.
Unlike some clients who may focus on short-term sprints to ramp up for a product launch, Buoy’s approach is rooted in sustained growth and long-term profitability. Ensuring they dominate the already growing Hydration and Electrolyte drop market.
THE STRATEGY
Buoy is set on owning the hydration drop space. They know dominating the SERPs is necessary to do so.
That’s where we came in.
Our two-step approach to keyword research:
Identifying low hanging fruit keywords. We hunted down keywords with potential to rank high in 6-12 months.
More bang for their buck, that’s what we were after.
When it comes to the supplement market, everyone is building backlinks.
But, most of them aren’t building high quality backlinks.
So we built 5-10 niche-specific backlinks per month. A few for each targeted keyword. This is something other SEO agencies don’t do but is hugely important.
Why niche-specific?
Google loves when backlinks are relevant to your industry and products. The more relevant, the better.
Our four-step approach to backlink building:
Building niche-specific backlinks: We made sure the backlinks we built were relevant to Buoy market, mainly indepth articles about hydration and all use cases for when having electrolytes on the go is invaluable..
We continuously make sure that there’s even if it’s a wellness website, that it’s not poor quality.
Even if it’s a wellness blog, it shouldn’t have links to crypto or casino sites for example.
That way, Google would give them the thumbs up.
Domain Authority – Once we confirm the website is high quality and niche specific we check it’s metrics. We look for a DR of 30+ as the minimum.
In only 6 months we are ranking them #1 on Google for their #1 keyword -> Hydration Drops.
While in the beginning this wasn’t the most competitive keyword, the market has already been flooded with competitors.
In 6 Months of SEO Work Buoy Started Pulling in 2x the traffic, but even more importantly was now making money from that traffic.
Fast forward to the 1 year mark and we can see Buoy did $290,000 revenue from organic users.
We do want to clarify here, Buoy is also running social advertisements, and many people see an ad and then search for the product or the brand on Google. This is important to note because if people are searching for “hydration drops” because they see your add on social. It’s invaluable to ensure you are the top ranking result on Google for that term.
The same goes for their brand name “Buoy” as well.
When we started if you Googled “Buoy” they were lucky to be shown on the first page. To make matters worth the #1 result was a company “Buoy Health” which is NOT them.
Ensuring visitors could find them when they searched “Buoy” became a massive driver of sales.
Big corporations might make up most of the search engine rankings, but there’s still room for small businesses like yours.
The trick? Zero in on niche keywords and create quality content that your product can differentiate with.
By writing content that is truly valuable for your customers, you’ll attract a bigger audience and boost your sales.
Google processes billions of searches every day.
That’s a whole lot of chances for your small business to get discovered.
By writing about the problems your product fixes you can get people into your eco system.
Want to crush it with SEO? You need a well-planned, targeted strategy.
Focus on the right keywords, create high-quality content, and build solid backlinks. And before long you’ll be able to carve out your own niche as well.
If you’re ready to turn your website into a traffic generating asset, let’s schedule a time to talk.
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