CPG SEO Case Study: Dominating The Hydration Drops Market

How we helped increase organic revenue by more than 1,200%

Ahrefs graph showing organic traffic increase

You might be surprised by the number of people searching daily for hydration supplements, and even more so by how many of these products contain unhealthy and unnecessary ingredients.

How client Buoy, is breaking new ground by introducing hydration drops that can be added to any drink, creating a new market for those seeking alternatives to the typical powdered forms.

This innovation stands out by offering pure electrolyte supplements with only the essential ingredients—no sugars, sweeteners additives or fillers. All while having no taste so you can add it to any drink of your choice.

The reality is that many consumers, traditionally reliant on sugary powders and sports drinks for their daily electrolytes, are turning to Google to find healthier options and learn which products best meet their needs.

This is precisely why SEO for ecommerce companies like Buoy is crucial.

While spending money on social ads is key for nearly all CPG brands, ensuring you have the authority to rank on Google for the terms your potential customers are searching for is crucial.

Another aspect many brands forget about is, if you are the first product in a market there will always become copy cats. So ensuring you rank for your core keywords even if you are the first to market is crucial. For Buoy this is the term “Hydration drops”

That’s where SEO proves invaluable.

Wondering how to combat dehydration efficiently? Or how to add electrolytes to the drinks you already love and consume regularly?

They go to Google and search for things like:

“flavorless electrolytes for water”

“hydration drops”

or even more specific use cases like

“how to treat muscle cramps from dehydration”


In April 2023 a Buoy company came to us looking to make sure they would dominate the hydration drops market and to make a dent in the already growing market of electrolyte supplements.

At that time, their website was generating about 100 clicks a day, primarily through a few outdated blogs written the previous year—clearly, there was no coherent SEO strategy in place.

Fast forward twelve months, and the landscape had dramatically shifted. We had directed our efforts towards optimizing not just the blogs, but crucially, the home page and the product pages, with a strong focus on their flagship hydration drops. This targeted approach paid off, leading to a substantial increase in both traffic and revenue from organic visitors.

The Supplement Space Is Competitive

When your competitors include major supplement brands and specialized health product manufacturers, gaining market share becomes a substantial challenge. Buoy, despite being a smaller player in this vast market, recognized the crucial role that strategic SEO plays in carving out a niche for itself.


For Buoy, the overarching goal has always been clear: turning SEO into a continuous and profitable customer acquisition channel.

Unlike some clients who may focus on short-term sprints to ramp up for a product launch, Buoy’s approach is rooted in sustained growth and long-term profitability. Ensuring they dominate the already growing Hydration and Electrolyte drop market.


Buoy is set owning the hydration drop space. They know dominating the SERPs is necessary to do so.

That’s where we came in.

How Much Opportunity

  • Buoy identified a significant opportunity in the crowded market of hydration products.
  • While nearly all competing brands were incorporating sugars and unnecessary sweeteners into their electrolyte solutions, Buoy saw a clear gap for a product that offered pure, health-focused hydration.

Baseline Traffic & Authority

  • Initial Traffic: Prior to SEO enhancements, Buoy’s blogs received some traffic, but key pages like the home and product pages saw very little activity.
  • Domain Rating: Started with a DR of 31, indicating moderate authority but significant potential for improvement.
  • Focus Areas: Identified the need for strategic shifts to boost traffic and authority, particularly on high-conversion pages.

The Process:


  • As with every project, we began with comprehensive keyword research, focusing on Buoy’s specific products and market opportunities.
  • Finding Niches: Despite intense competition in the hydration market, our research identified key areas under-served by major brands, pinpointing where their content was lacking.
  • Targeting Weak Spots: Leveraging these insights, we strategically positioned Buoy to capitalize on these weaknesses, particularly in the niche of hydration drops use cases.

Our two-step approach to keyword research:

  1. Identifying low hanging fruit keywords. We hunted down keywords with potential to rank high in 6-12 months.

  2. Selecting keywords with the most impact: We zeroed in on keywords that would skyrocket our client’s organic traffic and sales but would take a bit more time.

More bang for their buck, that’s what we were after. 


When it comes to the supplement market, everyone is building backlinks.

But, most of them aren’t building high quality backlinks.

So we built 5-10 niche-specific backlinks per month. A few for each targeted keyword. This is something other SEO agencies don’t do but is hugely important.

Why niche-specific?

Google loves when backlinks are relevant to your industry and products. The more relevant, the better.

Our four-step approach to backlink building:

  1. Building niche-specific backlinks: We made sure the backlinks we built were relevant to Buoy market, mainly indepth articles about hydration and all use cases for when having electrolytes on the go is invaluable..

    We continuously make sure that there’s even if it’s a wellness website, that it’s not poor quality.

    Even if it’s a wellness blog, it shouldn’t have links to crypto or casino sites for example.

    That way, Google would give them the thumbs up.

  2. Domain Authority – Once we confirm the website is high quality and niche specific we check it’s metrics. We look for a DR of 30+ as the minimum. 

  3. Website Organic Traffic – We check that the organic traffic for the website is a minimum of 1000+ / Mo and we only look at US traffic.
  4. Page Specific Traffic – Lastly, we we do that none of our competitors are doing right now is the trick. We ensure every single link insert we build is going on a page that currently gets traffic. We believe if Google values the content enough to send traffic to it, then Google will value a backlink that’s on it. The good news, it works.


In only 6 months we are ranking them on the 1st page of Google for their #1 keyword -> Hydration Drops. 

While in the beginning this wasn’t the most competitve keyword, the market has already been flooded with competitors.

Ranking Kewyords for Hydration Supplement brand ahrefs screenshot

Ranking in Competitive SERP

Screenshot showing the SERP results for a specific keyword


Revenue from organic Traffic

In 6 Months of SEO Work Buoy Started Pulling in 2x the traffic, but even more importantly was now making money from that traffic.

In the first 6 months Buoy did in $290,000 revenue from organic users.

We do want to clarify here, Buoy is also running social advertisements, and many people see an ad and then search for the product or the brand on Google. This is important to note because if people are searching for “hydration drops” because they see your add on social. It’s invaluable to ensure you are the top ranking result on Google for that term.

The same goes for their brand name “Buoy” as well.

When we started if you Googled “Buoy” they were lucky to be shown on the first page. To make matters worth the #1 result was a company “Buoy Health” which is NOT them. 

Ensuring visitors could find them when they searched “Buoy” became a massive driver of sales.

Ahrefs Toolbar showing the DR of a website
Ahrefs graph showing organic traffic increase



Big corporations might make up most of the search engine rankings, but there’s still room for small businesses like yours.

The trick? Zero in on niche keywords and create quality content that your product can differentiate with.

By writing content that is truly valuable for your customers, you’ll attract a bigger audience and boost your sales.

Everyone wants to rank #1 for your main keyword, but that shouldn’t be your only goal.

Sure, being #1 on Google for a top keyword means big traffic, but there’s plenty of love for long-tail keywords as well.

Billions of searches

Google processes billions of searches every day.

That’s a whole lot of chances for your small business to get discovered.

By writing about the problems your product fixes you can get people into your eco system.

A Targeted SEO Strategy

Want to crush it with SEO? You need a well-planned, targeted strategy.

Focus on the right keywords, create high-quality content, and build solid backlinks. And before long you’ll be able to carve out your own niche as well.

Are you interested in seeing what an seo campaign can do for your brand?

If you’re ready to turn your website into a traffic generating asset, let’s schedule a time to talk.